“Instead of presenting a technical fact sheet, Great Works created a Boy Band”/
Great Works Stockholm has been working with Nokia on a project-by-project basis for the last couple of years. Boy Bands, Mobile hats and motorcycle riding Crawfish are just some of the results of the collaboration.
How it all started…
Finnish mobile giant Nokia is one of the worlds true superbrands. Their products and services are used by gazzilions of people globally and their marketing campaigns are winning awards left right and center. So, why did they turn to Great Works in the first place? Because they needed a fresh perspective on one of many companies big problems: How do we make our internal team enthusiastic about a new product? Internal marketing is something that is very often overlooked. Consumers are targeted with ambitious marketing campaigns while the internal team gets a boring Power Point presentation.
The first project we developed was the internal launch of the new N81. Instead of presenting a technical fact sheet, Great Works created a Boy Band. The Boy Band sang about all the bells and whistles of the phone.
Spreading the word
Supporting material such as a music video, pins, CDs was developed. The activities were totally focused on getting the internal sales team really enthusiastic. It worked - some markets got so enthusiastic they even created their own version. As the band spread outside of Nokia, fans also became devoted and created their own versions.Since then, Great Works has created a number of both internal and external digital campaigns for Nokia.
