Tasked with making Kahlúa a catalyst for socializing, Great Works focused on bringing back good ol' conversation. With the thought that Kahlúa is the perfect drink for engaging conversation, we spotlighted the Kahlúa story. Through its heritage and Delicioso present, new cocktails, and even interesting conversation starters with our TalkAbout App, we are able to unite spirit enthusiasts with a reason to drink Kahlua.
Bean to Bottle:
To highlight the time intensive process involved in order to produce a bottle of Kahlúa, we built an interactive feature to illustrate our 7-year Bean to Bottle process. By comparing it to other premium, handcrafted items which take time and great care to produce, we are able to tell the Kahlúa story in an engaging and fun way.TalkAbout App
The art of conversation just got more interesting with the Kahlúa TalkAbout iPhone application. Based on the social situation you’re in, the people you’re with and the topic of conversation, the TalkAbout app is updated by a team of editors who serve up perfect suggestions for current, unexpected and interesting things to say, personal and funny questions to ask and delicious drinks to enjoy. All to create engaging conversations.
Kahlúa is the perfect drink for engaging conversations. To share this message, Great Works created a tool to help spark better conversations. The TalkAbout iPhone app will give the user talking points specific to their current situation. A team of content editors keeps the app up to date with current news stories from a range of categories as well as clever questions to ask that will help keep a conversation flowing. Delicious drinks are also recommended based on the situation and desired mood. These suggestions can then be shared with friends online and you can save your favorites for future conversations. TalkAbout by Kahlúa can be downloaded for free from the app store.
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