“Great Works Tokyo takes responsibility in Audi Japan’s overall online presence”/
Premium car brand Audi has earned great numbers of fans during its presence in Japan since 1997. In order to strengthen the values of the brand, an extra effort in digital communication was needed. The assignment involves strategy, creation and production of content targeting visitors of the official Audi website.
FROM THEN TO NOW
Since the merge between four German automobile manufacturers in 1932, the ‘Four Rings’ have been a symbol of progressive engineering and stylish automobiles. As a part of the Volkswagen Group, the brand really took off with its ‘quattro’ launched for the first time in 1980. From this point Audi actively began to compete with other premium brands such as Mercedes-Benz and BMW. Today, the company stands true to its core value “Vorsprung dürch Technik”, continuously improving and pushing limits forward.AUDI JAPAN
The Japanese market is known for being one of the toughest in the world. Setting pricing and design preferences aside, what really attracts consumers is essentially the image and aesthetics surrounding the brand. In 2007, Audi opened a gorgeous looking showroom in Tokyo’s high fashion district Harajuku. The building is an architectural wonder and serves not only as Audi’s brand showcase but also the central hub for numerous events throughout the year, inviting the Tokyo crowds to get hands-on experience of the latest models.ONLINE PRESENCE
Great Works Tokyo takes responsibility in Audi Japan’s overall online presence targeting both existing Audi owners and aspiring prospect customers. The use of emotional interactive video contents as an integrated part of the website, assisted by easily accessible hard facts, gives the visitor all arguments needed to take the next step – may it be ordering a catalogue or visiting one of the 100+ showrooms all over Japan.
